Missinglettr Review: Create Targeted & Automated Social Campaigns

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I love social media.  No other marketing channel allows you to reach so many people with your content.  But it can also be a beast to try and manage several social media accounts, let alone use them effectively.

But, I also know that creating content is only a part of content marketing, promoting it effectively is just as important.

Using tools to help manage your social media accounts is a necessity, especially if you are using the platform for business.  We all know what a time suck social media can be, so when I find a good tool that saves me time and increases my productivity, I jump all over it.

I want to introduce you to a social media tool I started using, it's called MissingLettr.  Here we will review MissingLettr, going over what it is, what it's used for, and a walkthrough on how it works.

MissingLettr is a social media tool that lets you create targeted and automated social media campaigns for your content.  Now, you're probably thinking, I already have a tool that lets me schedule my content on social media.

But here is a big difference with MissingLettr.

They let you create a 12-month social media marketing campaign across several of your social media profiles for each individual blog post.  Yes, MissingLettr is much more granular than other social media tools.  You can take a great blog post of yours and create a 12-month social media campaign, then set it and forget it.  MissingLettr will then activate and run your 12-month campaign for that individual blog post.  I don't know of another social media tool that will let you create a drip marketing campaign like this for every one of your blogs posts, automatically.

The beauty of MissingLettr is that all you have to do is add you blog to their platform and they will automatically pull in your latest blog posts and have them ready for you to activate.

Wouldn't it be great to create an entire social media marketing plan for every one of your blog posts?  Even your Youtube videos, how cool is that?  Maybe you can write a guest post on another website, you can create a campaign for that too.

If you are a marketing agency or content marketer, a tool like this is like gold, it will make you look like a superstar in front of your client.  What other agency would create a year-long marketing plan for every single blog post?  You, that's who.

Social Platforms MissingLettr Supports

As of this writing, they currently support the following social media platforms but they say they are in the process of adding more

  • Twitter
  • LinkedIn
  • Google+
  • Facebook

I spoke with Benjamin DellFounder & CEO, Missinglettr and he says that Pinterest is the next integration they are working on.  In addition, they are working on a custom campaign option where you’ll be able to tweak durations, frequencies, and auto-repeat rules

MissingLettr Pricing Plans

They currently have 3 different pricing options, Personal, Business, and a free plan to try it out.  MissingLettr has a  free plan that gives you 1 website to connect, 2 campaigns a month and 1 social media profile.  The free plan is enough to test it out and see if it's a good tool for you.

missinglettr pricing plans - personal business free plans

Here's how MissingLettr makes this so easy.

Here is your overview page when you log in.  It will show you what social media profiles you have connected, how many campaigns are active and how many you have pending for you to review and activate.

missinglettr overview page

MissingLettr automatically pulls in your latest blog posts.  You can also manually add any url you want to run a campaign for.  This is the Campaign page where you can view the content MissingLettr has ready for you to review and activate.  MissingLettr creates 9 different social media posts for you, automatically pulling quotes and creating images for each one of the 9 posts, so none of them are the same.

missinglettr campaign page

 

 

Once you choose the campaign you want to review, you will see the 9 social media posts that MissingLettr has automatically created for you. The first page is where you choose your hashtags. MinngingLettr creates some hashtags for you, but I found most of their suggestions are too general and I usually create my own hashtags.  Their hashtag tool also gives you an idea of how many times that hashtag is used on Twitter, which is cool.

missinglettr campaing review page select hashtags

Once MissingLetter creates the campaign for your blog post, you then have a chance to review each post and edit the text and images for each one before approving.  I added a blog post of mine on Facebook Ads, the screenshot below is that they came up with automatically for me.

missinglettr Campaign editor page

Some of the suggestions were good, others needed a quick edit.  For each post, MissingLettr gives you several options you can slide through for the text quotes as well as the images.  You also have the option of manually editing the text and uploading your own images.  I spent about 3 minutes fixing up a few of the posts for this campaign, below is what I ended up with minimal editing.

missinglettr campaign editor finished version

Once you are happy with the 9 posts, you then move to the last step where you finalize the campaign and select what day you want your 12-month campaign to start on for this post.

missinglettr campaign scheduler page

 

And that's it!

It took me a total of about 5 minutes to review and edit the social media posts and activate it.  Now I know that for the next 12 months, this piece of content will be promoted on social media, with each post being different from the others.  Now I can work on my next blog post to promote.

Check out MissingLettr Here

You can see how this tool can (and should) be a part of your regular content promotion workflow.  Aside from Buffer, my favorite social media tool, MissingLettr is now standard when it comes to promoting my content on social media.

Have questions about how I am using MissingLettr to promote my content as well as our clients?  You can contact me here with questions, and you can also visit MissingLettr to learn more and to sign up.  They are pretty open about what is on their roadmap, so check out their blog for updates.  If you are not sure, sign up for the free account so you can test it out and see how valuable a tool it is when it comes to promoting content on social media.

 

Disclaimer: I am a paying customer of MissingLettr, but I am also an affiliate.  This means I may get a small commission if you click on a link to visit MissingLettr.  My link will not cost you any more than if you went there directly.  Hopefully, you found this review valuable if you have any questions you can contact me here.

10 Powerful Ways You Can Target Prospects Using Facebook Advertising

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When it comes to being a Facebook user, you are not the customer, you are the product.

Facebook has more information about its users than most people realize.  They know where you live, where you visit, what you like and not like, what websites you visit and even your purchase behaviors.  How do they know all of this?  They use several sources for their data, as well as data from partner companies to create a pretty specific profile for each Facebook user.

How Facebook gets their data:

  • From your Facebook account. Every Like, Share, Interaction and Page visit you make
  • From your phone. Your location data, your search habits, the apps you use and your contacts
  • The websites you visit through their tracking cookies (logged in or not as most people suspect)
  • 3rd party data partners like Datalogix and Axciom

While this may not be great for Facebook users, it's a bonanza of opportunity if you are a Facebook advertiser.  I don't know of another ad platform that offers such specific targeting options as Facebook does.  This pinpoint targeting allows advertisers to get the most bang for their buck without having to waste ad spend on people who will never buy their product or service.

Ad Types and Options

Facebook lets you create a variety of different ad types.  You can create text ads, image-based ads and even video to target your potential customers.  You can also run variations of your ads simultaneously so you can test which ones are performing the best.  This is known as A/B testing or split testing.

You also have a choice of running ads directly in a user's timeline (if you have a Fan Page), on the right side of the page (traditional ad), via mobile users and now even on Instagram.

There are dozens of different ways to target users on Facebook, such as demographic, interest and behavioral targeting, all which can be mixed and matched to create laser targeting options. The clearer you are as to who your ideal customer is, the more effective your targeting will be.  Below are 10 powerful ways you can target potential customers using Facebook Ads.

Facebook Remarketing

Remarketing is when you track people who have visited your website (or specific pages) and continue to advertise to them after they have left your website. It is a low-cost and effective way to advertise to people who may still be deciding if they want to purchase from you or are in the process of comparison shopping.

Facebook will give you a tracking code to place on your website so you can advertise to your Facebook visitors when they are on Facebook for a period of time that you determine.

You can learn more about Facebook Remarketing here.

Target Your Existing Customers With Your Own In-House List

If you have an existing database of customers or potential customers, you can upload this list to Facebook and they will match your data (email address, phone number, address) against their own database and identify which the people on your list that have a Facebook account.  They will then create a list so you can serve ads to them.  And here you thought they kept asking for your phone number for security reasons.

Using a list like this is great for reaching new or potential customers with current sales and promotions.  Even if you email these customers with your own email marketing campaign, most email open rates site between 20-40%, Facebook ads will help you reach more of your list and in a more interactive way.

You can upload your customer list using the Custom Audiences feature.  You can learn more about Custom Audiences here.

Create a List of Clones Based on Your Existing Customers

There is where you can get some real mileage out of the customer list you upload to Facebook.  Since Facebook knows so much about its users, you can have Facebook use your existing customer list to create what's called a “Lookalike Audience”.  It's basically a list of new Facebook users who closely match the demographics, interests and behaviors of your current customers.

You have the option of creating smaller lists that closely match your customer list or create a larger list that is not as closely matched.  Or you can do both, which I would recommend.  Wth this new list you now have a very targeted list of potential customers and Facebook did all of the work for you.

You can learn more about Lookalike Audiences here.

Target People by Demographics

When you start building your Facebook ad and begin selecting your targeting options, one of your targeting options will be by Demographics.  As you can below, you have a number of options when it comes to targeting by demographics, and each option opens up more specific choices for targeting.  Homeowners, people who are divorced, ethnicity (or at least affinity) and age are just a sampling of how you can narrow down your targeting through demographics.

You can even target people via timely Life Events, such as birthdays, anniversaries.  Powerful stuff if your business hinges on these types of timely events.

Facebooks Ads Demographic Targteting Options

Target Users by Interests

Every time you Like a new page, share an interesting post or comment on a friend's update, you are being placed into interest baskets that Facebook will use for targeting.  Need to target fitness buffs?  Check.  Women who love wine?  Check.  People who like hobby trains?  Check.  There are loads of options when it comes to interest targeting, you can even target people who like specific fan pages that you think might make a good customer.

Facebook Ads targeting by interests

Target Users by Behaviors

Targeting by behavior lets you reach people who have exhibited certain behaviors that your business would find useful.  If you are a non-profit, you can target people who have made charitable donations in the past.  If you sell high-end retail products, you can target people who have made high-end retail purchases in the past.

How does Facebook know all of this about you?  Mostly through 3rd party data partners like Acxiom, Datalogix and Epsilon.  They also pull some of these behaviors from your mobile phone and web browsing activity, which are all merged to create detailed behavior patterns for each of its users.  Scary?  Check.

Facebook Ads targeting by behaviors

Create Ads for Instagram

Facebook recently launched Instagram advertising through its Facebook Ad platform, which lets you create Sponsored Posts inside Instagram using the same targeting methods as would use for Facebook Ads.  The cool thing about this option is that you do not need to be an Instagram user (you don't even need an Instagram account) in order to run ads on Instagram.

Instagram is a great platform for businesses that have visual appeal and can create visually appealing images.  It's also great for reaching a younger demographic as well as women, who are in the majority on this platform.

The Instagram advertising option is active by default in the ad builder as well as the Power Editor, so you will need to uncheck it as an option if you do not want to use it.

Facebook ads Instagram

Target Visitors To Your City

If you are a business that caters to vacationers or visitors for conventions or business, you have the option to create ads for people who are currently in your area but live more than 125 miles away.  If your business relies on tourism, like site seeing tours, clubs, restaurants, etc, then this could be a great targeting option for you.  You can also narrow down your targeting using various demographic, interest and behavior targeting options found inside Facebook.

Facebook Ads People Travelling To Location

 

Target People in Close Proximity of Your Business With Ads

If you are a location-based business, you can target walk by traffic with Facebook Ads.  Facebook will use people's mobile devices to know who is in proximity of your business.  Using the demographic, interest and behavior targeting options, you can serve ads to people who are close to your store location who are likely to be interested in what you are selling.  Great for businesses with locations with high walking traffic, tourist areas and shopping malls.

Facebook Ads Reach People Near Your Business

Send Out Limited Time Offers To Fans, Their Friends or People You Target

Facebooks Ads lets you create timely promotions via their “Get people to claim your offer” goal when you first start setting up your ad.  You can use all of the targeting options available in Facebook as well as choose the time frame for your promotion as well as how many offers you want to be claimed before you shut off your promotion.

Facebook Ad Offer Claims

The possibilities are endless

As you can see, the possibilities are endless when it comes to how you can create and target ads using Facebook.  The great thing is that you can mix and match all of these options above to create powerful and targeted ad campaigns that can make sales and create new customers for your business.