Google Post For Google My Business

Google has been testing the ability to post directly to your Google My Business listing for awhile now.  But as of June 2017, they have opened up the feature to all businesses.

Posting on Google lets you post directly to your Google My Business listing and provides a continued stream of fresh content for people searching for your business.  Google is launching this feature in response to other social media platforms, namely Facebook and Instagram, where businesses currently post timely specials and promotions.

The ability to post directly to your Google My Business listing solves Google's problem of keeping content on each listing fresh and current.  It is also a great opportunity for businesses to keep customers and potential customers up to date on their latest deals and promotions.

For many small businesses, their Google My Business listing receives just as much traffic (or more) than their website.  So the ability to post timely specials and events directly to your Google My Business listing is a great feature.

Examples of Posts For Google My Business

Why Post Directly To Your Googly My Business Listing?

  • Share daily and weekly specials with your audience and encourage people to take advantage of your offers
  • Introduce new products and arrivals to your store.  Showcase some of your top products and give them lots of free visibility
  • A fast and easy way to promote timely events and to give a heads up on upcoming events
  • The ability to add links to your posts lets people click directly from Google to your events or specials page
  • It's free and your Google My Business listing already gets lots of visibility

As far as the longevity of your posts, I did not see anything official from Google but I have heard from several sources that the life of a post will be around 30 days before it disappears.  This makes sense as you have limited room on your public Google My Business listing and the purpose of these posts is to showcase timely offers and events for your business.  Posts will show up both in the Google search results as well as the local map results.

Here is an example of how it looks:

Sample Post To Google My Business Listing

 

Posting To Your Google My Business Listing

When creating a post for your Google My Business listing, you can currently do the following:

  • Add an image to your post
  • Write between 100-300 words
  • Create events with start and end dates and times
  • Add the following call to action buttons with a link of your choice: Reserve, Sign Up, Buy, Get Offer
  • Posts can be created from your Google My Business listing desktop dashboard or through the Google My Business mobile app

The process of posting is super easy, just follow these steps:

1 – Log into your Google My Business account (or download the mobile app)

2 – Select the new Posts tab in the dashboard

Post Feature Now Available To Small Business in Google My Business

3 – Create your post

Sample Post To Google Editor 2

4 – Publish and enjoy!

Post To Google My Business - Mobile Editor

The whole process is very easy and was built so small businesses can post their events and promotions quickly and easily.

Check out the new posting feature on Google My Business today and start taking advantage of this great new feature.  If you know of any other business who might not know about this feature yet, you can share this article with them.

Local Business Marketing Planning Strategy

I was speaking to a business owner at an event the other day who owns a successful retail store and she was explaining to me her frustrations with online marketing.  She said she had dedicated the last 6 months to learning everything she could about online marketing and she still can't seem to get anything to work.  She's at the point where she is almost paralyzed as she is afraid to spend more money for little to no results.

She has been following top marketing sites like Hubspot, Moz and Quick Sprout where she has learned a ton about online marketing, but still can't seem to get anything she has tried to work.

Sound familiar?

Just like in sports, there is a huge difference between learning how to play a game and understanding how to play it.

It's like basketball. You may learn lots of tips, drills, and tactics, but you still don't really understand how to play basketball and how to think strategically about it.  Or karate, do you think the movie The Karate Kid (the original) would have turned out the same way if Daniel had learned some karate tips from a magazine than from Mr. Miyagi?  I think not, so don't expect similar results by watching Youtube videos or reading blog posts full of marketing tips.

Karate Kid Final Scene GIF

That's not to say watching marketing videos or reading marketing blogs aren't helpful, they are super helpful and you can learn a lot.  I'm a self-taught marketer going on 12 years now and I read and watch marketing content daily.  But if you lack the foundation of really understanding marketing and how it works, then you'll most likely end up more confused at the end of the day.  It's like learning advanced drills and tips on becoming a great soccer player but you haven't really learned how to play soccer yet.  Helpful, but not practical.

If you want to become a good marketer, you have to understand marketing.  More importantly, you need to understand how your business works and how to create a marketing strategy for your specific business.  What works for one business won't work for another.

To be successful at marketing your business, you need to have a solid understanding of 3 things:

Who your ideal customer is.  If you don't know who you are marketing to, then save your money and just stop.  The foundation of marketing is understanding who your ideal customer is, what their challenges are, why they buy and how your product or service will make their life better.  Without this information, you are doomed to creating generic marketing campaigns that appeal to no one.

How people buy from you.  What do your marketing and sales funnel look like?  What does their decision process look like?  What information do they need before they will consider buying from you?  You need to understand how people buy from you and why, so you can make sure you give them everything they need in order to make a purchase.  This sort of quantitative analysis is crucial in forming a marketing strategy that works.

Where to find your ideal customer.  Once you understand who you want to reach and how/why they buy from you, you need to find out how to reach them online.  Is it through blogging (inbound marketing), Google Adwords, Facebooks Ads, social media,…..once you know who you want to reach it becomes clearer how to find and engage with them.

Video: Learn the elements needed to create a simple, but effective online marketing funnel for your small business

Once you have figured out all of the above, it will become clearer to you what your marketing strategy should look like.  You're not going to waste time and money on Instagram (despite everyone telling you to) because you understand now that is not where your ideal customer hangs out online.  Once you know these 3 things like that back of your hand, all of those marketing videos and blog posts will start to make more sense and you can pick and choose which ones are useful to you.

You need to develop an understanding of marketing and how it applies to your specific business.  You can either learn this yourself or work with a mentor or marketing consultant to help you figure out what your marketing strategy should look like.  If you skip this step and jump straight into tactics, you'll forever be like a ship sailing without a captain, drifting from place to place without a clear destination.

Most small business owners spend money on advertising or hire marketing companies without having a marketing strategy in place.  They assume (or hope) the company will develop it for them.  Most marketing companies are tactical in nature, they will run a Facebook Ad campaign for you but not knowing if you should be doing this in the first place.  Hiring a marketing company to do tactical things for you like run a Google Adwords campaign or do content marketing for your site is much different than working with a marketing company or consultant to help you develop a strategy tailored to your business.

Do you need to hire someone to figure this out?  Not at all if you are willing to spend the time to really understand how marketing should work for your business.  If you are not willing to spend the time to understand all of this, then working with someone who has the experience is your next best bet.  There are lots of potential mentors out there accomplishing exactly what you want to accomplish.

The worst thing you can do is nothing and continue to waste time and money on marketing tactics that won't work for your business.  You need a plan, a clear strategy, and system that will take turn potential customers into customers for your business over and over again.

You need to understand how to play the sport of marketing before you can excel at it.

Business

The resources I post are usually easy to use and will provide some value to your business. All of the tools are ones that I either currently use or have used in the past. I don't go into much detail here so I encourage you to take some time and explore each one to see if it will be of help to your business.

If you have any ideas or suggestions for tools, you can contact us here.

Think with Google – Free resource from Google that provides data and insights for digital marketing and customer insights.  Provides a wealth of free market research information for any size business.

Zoom – Easy to use video and web conferencing tool.  Hold one on one video meetings for host web conferences for hundreds of participants.  Free and paid plans available.

HotJar – Web analytics tool that lets you see how your website visitors interact and navigate your website.  Create recorded heat maps of user sessions to understand your visitors and to improve conversions on your website.  Free and paid plans available.

Lao Tzu