Does Your Business Have a Social Intranet?

Social intranet for businessThis is a contribution by Chad Chalifoux of MangoApps.com.  You can find out more about Chad at the end of the article.

It was only a matter of time before email collaboration stepped up to the same level as web 2.0 systems like blogging, Twitter, Facebook and other social media platforms. However, since the process is still quite new and many businesses have only just recently switched to, many others aren't even aware of them and how they can actually improve your business in multiple pathways.

Now if I mention something like social media, most people think the first thing that will be discussed is how you can use social media to market and reach your customer base, which is all true, but collaboration applications are quite different from social media due to one major change. These applications are designed for internal communication within a company or business, not from the company outward like public relations.

So this isn't just as simple as people can use it to target certain customers and demographics, it is actually more about how such a strong and developed form of communication that is both personal and impersonal can be beneficial to any company.

The Communication Aspect

Communication is crucial to any relationship, whether romantic, personal, or even professional like co-worker to co-worker or employee to employer. So what is the number one thing software designed for inter-office communication will do? It enhances communication. It may seem obvious, but most people don't quite grasp the radical difference communication can make instead of just orders being tossed around by bosses (which is still necessary at times). But how does it do this?

Well, based on the old email system any time any communication occurred it was through formal emails sent between employees of the company or face-to-face. But the kind of communication that collaboration applications provide is grounded in formal and informal aspects. Imagine, instead of sending some document as an attachment through your email, you were simply sharing files between the employees that needed them through some database like a cloud. Then you can track changes made to that file and who had made the change. So instead of just someone trying to relay how you should change a document, they can make the change and you can see it. This is already something you can see regularly with Google documents.

Not enough? Well, in addition to that change being made you then have an instant message system between everyone in the company, so you can instantly strike up a conversation with them as though you were text messaging them. Maybe you still don't understand the change so you click on the person's name and open a chat window and start chatting to them your concern.

And that's still not all there is. Most collaboration applications also combine qualities of LinkedIn and Facebook as well, such as the concept of the wall and profile for each employee. You want a specific employee to be made aware of something you just uploaded? All you have to do is tag them in it and they suddenly get it sent to their wall where they will see it easily and with not more than typing that person's name required. And have I mentioned the voice chats too so you don't even have to type if you don't want?

Of course, how does all this help in the long run? Well, consider that you now have a way of improving anything being worked on, because multiple eyes are able to see it, and you also save a lot of time trying to send back short and quick messages, that normally would have gone through email or required you to walk to the person. All around this type of collaboration technology (which I've only just brushed the surface of) provides better means of quality control and improves the efficiency of an office by a dramatic degree.

The Collaboration Aspect

There's an even finer degree of power given to companies using collaboration applications, and that comes with the actual collaboration area. When people are using the social media means they currently have like Facebook and such, many people are more open and willing to share their opinions because the system is such an open form of communication. Anyone can say what they want, and chances are there is a possible person who will see it and then say what they want.

This creates a platform for something that many businesses tend to lack, no matter how much they may try to incorporate this. And that is an equal-footing collaboration format. It doesn't matter who you are when it comes to social media, as any opinion can provide deep insight or problems into an issue, many times issues that people in the higher up areas wouldn't even realize were a problem in the first place. By creating a medium where not only anyone can share their concerns, but also feel as though it would be heard (because of the open format of social collaboration tools), you provide a means of true collaboration that addresses the concerns of everyone who may be involved with the issue.

Think of it this way, if an employee mentioned how some pitch he was supposed to be making was actually getting angry words back to him, and then two other people had agreed they were running into this problem and in the course of them communicating they discover they have each tried to use a different type of pitch they have more success with and they share their pitch and decide to try each other's.

This simple collaboration can then turn into a company-wide sweep to an entirely different direction as it spreads. It allows for a continually improved upon process by the employees in your business, and that's not even mentioning if a random employee just started and happened to have a brilliant idea, what are the chances that idea would ever be used by a boss? Slim. But if there was backing behind that idea on a social system being used by all the employees, suddenly that idea has merit for the company.

And these are base examples that can occur, but they define the means that this type of software possesses for collaboration just by simply interacting with each other more than you generally do in your business.

Now is there more of a basis to say that this kind of software can completely change the direction of your company? But don't believe me, companies such as Royal Philips Electronics have been using it since it first emerged and has stated their company growth was directly caused by the strategic value it possessed. In fact, a recent study by IBM mentions that over 50% of businesses using social collaboration platforms were completely outdoing companies that were not using it, which is probably why they moved toward a more social business too.

So where is your business going?

Written by Chad Chalifoux is a software engineer that has been working on providing better means of collaboration applications for various companies over the years. When he isn't surfing through social media coding or the web, he's usually catching a few real waves.

Small Business Toolbox – May Twenty Fifth

Each week I like to post useful tools and resources that you may be able to use for your business.  The resources I post here are either free or available at a low cost.I don’t go into much detail here, so feel free to check them out yourself and let me know what you think.  If you know of any great tools and services that will help small business owners, please share them in the comments below.

Skitch – From the makers of Evernote, Skitch is a free tool that lets you annotate, edit and share your images and screenshots.  Great for collaborating with other team members.

Pay It Square – A simple way to collect money from people via the web.  Use it for business, donations, registrations, ect.  Integrates directly with your PayPal account.

Quote from dr martin luther king

Have questions about the best tools to use for your business?  Contact me with your questions and you can rest assured you will receive a response!  Contact me here

 

7 Reasons Why My First Ecommerce Business Failed

Lessons learned from failed e-commerce startupE-commerce businesses are a great business to start if you don’t have a lot of experience and a lot of capital. It is entirely possible to start with a shoestring budget and build a successful online store and make a good living at it.

But it is also easy to make mistakes that cost you money. My first business was an ecommerce business and I made a whole raft of mistakes. Want to know what went wrong? Well for your benefit and amusement, I have detailed my 7 biggest mistakes below. Enjoy!

I bought the wrong stock

This is easily when you start out. Unless you are really on the pulse of your market, you will almost certainly buy some stock that fails to sell. You will consider lots of different stock and your success will be partly determined by your ability to pick well.

Buying the wrong stock is a common mistake but it can be exacerbated by making the next mistake that I made. Want to know what I did?

I bought too much stock

Stock is important when you run a retail business, but you should still try to limit your risk. I invested too much too soon and because I made the wrong stock buying decisions I tied up a lot of capital that I could have spent more wisely once I had more experience.

I built my own website

The silver lining is that learning to build and market websites turned out to be the start of a career that I love, but at the time it would have made more sense for me to hire someone else to do the work.

If had spent less on stock and more on getting a professional website built I would have launched sooner and probably made more sales.

I didn't know how to market

The bigger mistake really though was that I assumed once I had a website I would start making sales. I never really considered how I would get traffic and why customers would buy from me.

There are a lot of websites out there and I now know how to get traffic to them, but at the time I never even thought about it. I didn't have a plan to generate the traffic I needed.

I failed at PPC advertising

PPC can work very well, but programs like Adwords are also very competitive and I simply wasn't able to hone my advertising well enough to make it profitable.

These days, creating a profitable Adwords campaign takes a lot of fine tuning and it is usually wise to expect to make a loss for the first few weeks. If you don't have the know-how and the money to fund this, there are probably better ways to generate sales.

I didn't use split testing

Another key to any sort of paid advertising is that your website needs to sell as well as possible. Testing different versions of your pages/copy is important if you want to improve. If you can double your conversion rate, it makes it much easier to eak a profit out of your advertising budget.

Failing to use conversion optimization is leaving profit on the table, simple as that.

I assumed I would sell stuff

In my forecasts I assumed I would make a very modest number of sales. By taking a conversion rate of around 1% I was expecting a healthy profit, but the reality was a conversion rate more like 0.1%.

I now realize this was a result of the wrong stock and a lack of branding and marketing ability of course. Plucking a ‘reasonable' conversion rate out of the air is rarely a good idea.

As you can see, there is a lot to think about and prepare for when starting an e-commerce business.  Have questions?  Feel free to leave them in the comments below

 

About Me
My name is Adam, I am a digital marketer and I have lots of experience working with small businesses. I work for Digivate, the digital marketing agency. Please pay us a visit to learn more.

Image Credit: Fail

Mobile Web versus Responsive Web Design

With most people now accessing the web via phones, iPads and other mobile devices, website owners are faced with choosing between the two current methods for optimizing their websites for the smaller screen.

 

While use of mobile devices such as smartphones and iPads has clearly outstripped desktop use, the performance lag of typical websites on these devices has a definite and profound impact on user satisfaction and the potential bottom line for business web sites. While the majority of users expect websites to load faster on their mobile devices than a desktop, the fact that traditional websites have poor performance on phones and tablets is a definite problem. The culprit is that the screen resolution and network speeds do not allow for full website rendering on the smaller and less powerful mobile devices. This drives away website visitors that could have been customers, in droves.

 

In order to combat this problem businesses are slowly beginning to optimize their websites for phones and iPads. The question that they are faced with is the method by which they optimize the website. Both a mobile site and responsive design will optimize websites for smaller screens while also offering simpler navigation and faster load times. The challenge in the decision process is that there are distinct differences in how they perform this task with each having advantages and disadvantages.

What is a mobile website?

A mobile site is essentially a copy of the website where the server does the work to streamline the page to an optimal size that is smaller and easier to navigate. It accomplishes this via media query that allows it to determine the resolution for the screen size of the device that is accessing it. Flexible images and fluid grids then size correctly to fit the screen with the unnecessary elements of the page disappearing. This can be a more economical method than the more expensive responsive design.

 

The mobile site method requires the use of a different domain than the original site, which can reduce search traffic and increase website management workloads as the user has essentially two separate sites of content to maintain. In addition, links shared from mobile browsers will not register as search link equity with the primary site.

What is responsive design?

With responsive design, the domain remains the same and the only thing changing is the back end code. This method preserves link equity and allows the site to keep all analytics and SEO work at one URL regardless of the device accessing the website. It also has what is called a low “bounce rate,” which means that users clicking on the website return to other search results in lower numbers. Google is big on this method as it avoids redirects.

 

As new generations of phones and mobile devices enter the landscape, mobile sites may need further reworking to stay current. On the other hand, the adaptive nature of responsive design means that it will work on new devices without additional changes or programming. For businesses, the ultimate concern is not which website optimization method to choose, but if they are aware of optimization’s financial implications in terms of site visitors.

 

Current estimates put mobile device use as representing one-fourth to one-third of total site interaction. Consequently, those businesses that do not make the leap to website optimization may be missing out on a significant number of sales. According to Adobe's 2013 Digital Marketing Optimization Survey, companies with mobile-optimized sites triple their chances of increasing mobile conversion rates to five percent or above.

 

Every business must look at their website and the needs of the business to determine the type of mobile device interaction for their websites. By analyzing each option closely, they can make an educated decision that will allow them to move forward with today’s and tomorrow’s end-user technology. The goal is to stay in step with the way that consumers want to interact with them online.

 

Bio: E. Victor Brown has more than two decades of experience writing about technology, software and web development for businesses. He is a freelance writer for Boomtown Internet Group, a leading Philadelphia web design firm.

 

 

Small Business Toolbox – May Eighteenth

Each week I like to post useful tools and resources that you may be able to use for your business.  The resources I post here are either free or available at a low cost.I don’t go into much detail here, so feel free to check them out yourself and let me know what you think.  If you know of any great tools and services that will help small business owners, please share them in the comments below.

Punch Tab – Create contents and promotions to attract and retain visitors to your website as well as various social media platforms.  Free and paid plans available

7 Sticky Notes – Free desktop program that lets you create electronic sticky notes directly on your computer.  No more messing around with paper stickies that can't keep their stick.

James Allen Quotes

Have questions about the best tools to use for your business?  Contact me with your questions and you can rest assured you will receive a response!  Contact me here

Measuring Offline Marketing With An Online Mindset

Tracking offline newspaper adsAs consumers get more and more savvy and connected, it is critical for small business owners to effectively market to them no matter where they might receive their message. I want to discuss a couple of ways in which the small business owner can reach offline customer with online effectiveness.

Offline Efforts

Regardless of whether you are using business signage, yard signs, billboards, direct mailers or other forms of offline marketing, it is critical that you make these mediums “trackable” and not continue to market blindly. For the sake of this example let's use temporary yard signs and direct mailers to improve offline marketing efforts. Let's assume that a small bricks and mortar location in the city core is trying to gain traction with customers spread throughout the suburban areas in order to drive more foot traffic to the store. On a limited budget the store owner has decided to use temporary signage such as yard signs and direct mailers. For simplicity sake, we'll assume his customer base congregates in areas that are open to to yard signs such as parks and that he can have his children deliver direct mailers door to door at minimal cost. Notwithstanding the low cost of advertising the owner is concerned about how effective these strategies are. Let's look at some ways to measure the success.

Geographic Specific Landing Pages

One of the easiest ways to track return is to build out specific landing pages for different areas where you are advertising. These pages would need to be “hidden” on your website in the sense that you don't want online traffic navigating to them if the sole purpose is to track offline effectiveness. Such traffic could skew the data and lead to even more ineffective marketing decisions. Thus, don't include them in the main navigation or other easy to find places on the website. Rather, by putting calls to action on offline signage or direct mailers, as in our example, the business owner could direct customers directly to their specific geographically targeted landing page.

As a business owner you can then use Analytics to evaluate the effectiveness of these signs. This could be accomplished by looking at the Landing Pages report within Google Analytics. This will tell you both the user engagement metrics as well as the goal conversion data assuming you have goals set up on the website. For even more in-depth analysis a small business owner could use the “secondary dimension” to see what city is sending traffic to the page. This will ensure that in fact the majority of traffic landing on your geo-targeted landing page is in fact from the area your signage is placed or direct mail ad is distributed.

Google anlaytics landing page report

While the above analysis is a good first step there is an even more effective way to track such advertising. In order to gauge how many people end up visiting the store location after seeing the signage, or reading the direct mail, a store owner could use unique promotional codes only redeemable in the store. These promotional codes would differ based on the medium where they were seen. For example, the offline signage, direct mailer and landing pages could each have different promotional codes based off location. In essence, the business owner would be setting up the equivalent of online tracking parameters by attempting to tie in store visits to a certain location or medium. While it may sound like too much work and overly complicated, with a little bit of forethought a business owner could invest in offline spend with a much greater confidence that their money is well spent.

SEO Note: In light of the Panda update in February of 2011 the geo-targeted landing pages would need to be properly handled. These pages should either be no-indexed or built in a way that each page offered unique and valuable content to the end user. Due to Panda's effect on thin or duplicate content, creating many pages that are carbon copy in verbiage may be more detrimental to a website's online visibility than the ability to effectively measure the marketing effectiveness.

Social Media Integration

Another way to improve offline marketing is to leverage social media to drive desired actions – which not just small businesses are testing out. In our example, the business owner could use some kind of social media action instead of a promotional code or website call to action. Whether it be a Tweet, Facebook comment or a Foursquare check-in, the offline materials could lead to an online engagement that hopefully entices or motivates the customer to visit the store itself. Perhaps, a Facebook comment on a certain thread would enable an in store discount only valid during slower periods. The business owner would benefit in multiple ways. First, in the ability to more effectively allocate marketing dollars through better offline measurement. Second, the business would see more social media engagement by participating customers and hopefully by extension brand visibility through social shares. Lastly, the owner could potentially offset slower days or times by using promotional codes or discounts to drive traffic during those periods.

Undoubtedly using offline marketing with an online mindset will never be as easy as it sounds. Nor will it be a perfect measurement tool. Notwithstanding, with some careful planning implementing some of the tactics used in the above example can have a quantifiable and long lasting impact on a small business' financial success.

Dustin Heap is a digital marketer at Signs.com. Signs.com is a leading online sign company that serves both businesses and individuals with custom banners, yard signs, decals and more. Before starting at Signs.com, Dustin worked on both the organic and paid side of search marketing in New York City, Toronto and Salt Lake City.

 

How Do Mobile Payments Work?

Mobile payments are an up-and-coming technology that allows people to pay for things by using their mobile phone. Mobile payment transactions rely on a phone that is set up with a mobile app that stores payment information and a point of sale device that can communicate with the phone.

How Do Mobile Payments Work?

Mobile payments capitalize on something called near field communication (NFC), which is a short-range wireless communication technology standard. NFC is a way for electronic devices to communicate with each other. An NFC reader uses a short-range radio frequency to read data from devices close to it. This type of technology is very similar to RIFD, which you have probably seen in things like credit cards or in library books. A cell phone with NFC capabilities has a coil of wire inside of it that can pick up the electric current generated by an NFC reader; this is called “inductive coupling.”

Mobile phones and the NFC readers can both send and receive communications, which allows for a more secure transaction. For example, the NFC reader can ping the mobile device for account information or ask for a password before continuing and then maintain an open connection for the duration of the transaction.

On the user end, the mobile phone needs to have an app like Google Wallet or PayPal to store account information. Users create an account with the service provider that has credit card information or, in the case of Paypal, links to an account with money in it. These apps take a few minutes to set up because they go through a few safety measures, but they are indispensable for users who want to take advantage of mobile payment technologies.

Starucks uses mobile payments

What Are the Security Issues?

Whenever a new technology surfaces, especially a wireless one, there are going to be concerns about security. One common concern is that since the devices used to do mobile payments aren’t physically linked in any way, they can be easily hacked. However, since devices must be very close (practically touching) to establish a connection, data cannot be stolen by people nearby piggybacking on a connection.

Mobile payments also use a number of security measures, such as identity verification and encryption. Identity verification is a way for a user’s identity to be secure and is typically used on larger purchases (of $25 or more) to make sure that large transactions are not being authorized without the cardholder’s explicit permission. Encryption is used to encode data so that it cannot be decoded by just anyone. How secure a network is has a lot to do with the encryption used.

As mobile payments become more widespread and the industry enters a period of rapid growth, it will attract more fraud. A big part of this comes from malware or phone app sites (links that look legitimate but download malicious programs, etc.).  People with malicious intent might also fish for password information from users by using links or emails that seem to be from official sources, but are not. A big part of making networks secure from these sources is to educate users about what a legitimate site (including its URL) looks like. Additionally, users should know to NEVER give out user name and password details in email or text messages. A company will never send emails asking for that information.

Are Mobile Payments Here to Stay?

According to a recent report from ReadWrite, mobile payments are really going to take off in 2013. They pulled together a few statistics about the attitudes of people in the mobile and banking industries and determined that we are on the cusp of mobile payment success. Among the data:

  • In a survey of mobile industry players (executives, developers, et. al.), mobile payments were voted the top service for 2013.
  • Visa Europe states that there will be 40 issuers offering wireless payment services to consumers in 2013, and that number will likely grow to 80 by the end of the year.
  • A report called the “State of Retailing” stated that mobile payments will be essential for staying competitive in the retail sector.
  • China is jumping in on mobile payments and it is predicted that mobile payments will rise to over 50% annually this year.

So, effectively, great strides are being made in this technology, and it has proved useful to both retailers and consumers. Great pains have been taken to make mobile payments a secure process, and so it looks like, for now, they are here to stay.

Angie Picardo is a staff writer for NerdWallet. Her mission is to help consumers stay financially savvy, and save some money with the best 5 year CD rates.


 

5 Things You Need To Stop Doing On Your Website

People do things to their customers online that they would never do to them in real life.  Would you force a customer to look at a 15 second video before being allowed to enter your store? Would you hold a big, obnoxious sign up to their face in the middle of them examining your merchandise?

No?  Then why do you continue to do these things to them when they're on your website.  Just like how people lose all sense of decorum when they are communicating online versus in-person, they tend to do silly things on their website because they forget a real person (and potential customer) is on the other end.

The #1 thing people want from a website is to be able to easily get what they want.  Are you doing this for your customers or are you making it difficult (or at least annoying) for them to accomplish this?

Below are 5 things that you really shouldn't be doing on your website, unless you enjoy annoying your potential customers.

Flash Intros and Splash Pages

Flash is pretty much dead, thank Apple for that.  Flash intro's and splash pages, not only waste people's time, study after study has found that they drive people away from your site.  They may look good, your developer may be proud of it, but they act as a customer repellent on your website.  People don't want you to “wow” them, they want you to show them what they want, in the easiest manner possible.  By the time it takes for your amazing intro to load, you're customer will have already hit the “back” button and moved on to one of your competitors.  Design only works if it doesn't take away from the user experience.

Flash trying to load

Auto Playing Audio and Video

You're in an office meeting (or church) and you load a website on your phone, it immediately starts blaring “Life Is A Highway” at full blast as you fumble to turn off the volume on your phone.  Epic fail.  People hate videos and audio that auto play upon loading.  Worse yet are one's that don't have an obvious Pause/Volume Control. Way to go buddy, you just made a great first impression with a potential customer.  People want to self-select when and where they interact with your business.  Don't force things down their throat.  If they want to watch the video, they'll hit play.

Meme auto play-annoying

Poor Use Of Popups

Popups are a bit controversial.  People tend to hate them, yet they work very well for building an email list.  If you do it right, they can work, if you do it wrong, you can damage your brand. If a potential customer was browser through your store, would you sneak up behind them and shove a giant sign in front of their face telling them to subscribe to your newsletter?  I think not.

Popups can be used in a far less annoying way, such as only showing it when a visitor is on a page that shows they are engaged (About page) or have spent a considerable amount of time on your website.  I don't like them personally, but if you do use them, use them in a way that doesn't annoy people.  Check out this article on how to use popups responsibly.

Popup-optins

Social Media Icons (when you have no following)

“Hey, I want you to now leave my website because I want to show you how lame I am!”.  Yes, that's what you're telling your visitor when you promote one of your social media platforms that's gathering cobwebs.  What a way to torpedo your own credibility.  Don't listen to your graphic designer or “Social Media Guru”, you don't need to list everything, just the platforms you're active on and where you engage with your audience.

Every icon you have that leads visitors off your website, is a risk you're taking that they will leave and never coming back.  Choose wisely.

Too many follow us calls to action on website

Cheesy Stock Photography

Some would argue that all stock photography is cheesy, and I would probably agree for the most part.  People know fake from authentic.  Stock photography can never accurately convey what your business really is all about.

An image of two hands shaking or a woman with a headset on, these images don't convey anything except that fact you're not authentic.  Get a friend with a good camera, buy them lunch, and have them take some great photos of your business and staff that you can use on your website.

Cheesy stock photos

 

Create a great website experience

Making it easy for people to find what they want, not annoying them, and showing them the real you, are all good starting places for creating a website that converts visitors into customers.  Besides the above, what things do you wish websites would stop doing?

 

What Small Business Owners Need to Know About Insurance

Insurance needed for small businessAs a small business owner, you no doubt have so many things to think about and important projects to manage on a daily basis that it can be easy to overlook insurance. Although having adequate insurance is vital when running a business, it is easy to get caught up in the day to day routine of managing your business and to neglect your insurance needs.  

It is often only when something goes wrong that business owners realize they are massively underinsured, and this error can cost them dearly. If you run a small business, you should make it a priority to make sure you have proper insurance coverage to protect your company. Listed below are some types of insurance that you will want to consider for your small business that you may not already have.

1. Product Liability Insurance

This insurance is very important if your business deals with products. What happens if a customer becomes injured due to a defect in one of your products? You need to have the proper coverage should this incident ever occur, and product liability insurance will provide you with the coverage you will require.

2. General Liability Insurance

This is an insurance that covers a broad range of items, such as accidents, negligence claims and other issues that could create a legal battle for your business.

3. Commercial Property Insurance

You certainly want to protect your company property, and commercial property insurance is for that purpose. If you have damage done to your property due to unexpected events such as fire, flood, theft, or other such incidents, you will need to have the proper insurance to cover your losses. This form of insurance can also cover lost income, interruption of business, loss of important documents, etc.

4. Professional Liability Insurance

Businesses that provide a service should always have some type of professional liability insurance. If this applies to you, professional liability coverage can protect you concerning issues of malpractice, negligence, and other matters where legal battles can result.

5. Workers' Compensation

Businesses that hire employees need to have Workers' Compensation insurance. It is required by law and is certainly something you will want to check into if you have employees working for you.

6. Disability Insurance

Here is another form of insurance that comes into play when you have employees. It is compulsory for businesses with employees to have disability insurance in the following states: New York, New Jersey, California, Hawaii, Rhode Island and Puerto Rico. If your business is not located in one of these areas, you do not have to have disability insurance, but it may still be something you might want to consider.

7. Commercial Auto Insurance

Company autos will need to be protected through commercial auto insurance, just as you have your own personal vehicle covered under an insurance policy. Commercial insurance can cover cars, SUVs, trucks and vans that are used on company business and owned by the company. If the autos that are used are not company-owned but rather owned by your employees, you should still have some type of insurance in case your employee does not have adequate insurance of his or her own.

8. Business Owner's Policy

A BOP will bundle services together in one policy rather than needing to acquire individual policies. You can customize this type of package in order to make it accommodate your business needs more effectively.

As you can see, there are a number of different types of insurance that may apply to your business. For peace of mind and to avoid unforeseen costs in the future, it is important to make certain that you always have the appropriate coverage for your particular business. You may be so busy that it seems like there are never enough hours in the day, but checking your business has adequate insurance coverage will be time well spent and could save you a huge amount of money in the future.

Small Business Toolbox – May Eleven

Each week I like to post useful tools and resources that you may be able to use for your business.  The resources I post here are either free or available at a low cost.I don’t go into much detail here, so feel free to check them out yourself and let me know what you think.  If you know of any great tools and services that will help small business owners, please share them in the comments below.

Time Lapse – Mobile app for iPhone that lets you create beautiful time lapse videos straight from your phone.  Add music and edit straight your videos from your phone.  Try out Lapse It, which is a good Android alternative.

Feedly – With the end coming to Google Reader, people are scrambling to find an alternative.  Feedly provides a similar reading experience, it just looks a lot nicer than Google Reader.

Quote from Albert Einstein

Have questions about the best tools to use for your business?  Contact me with your questions and you can rest assured you will receive a response!  Contact me here