Create Your Facebook Page Into An Ecommerce Store With Wishpond

With over 700 million people on Facebook, there is a tremendous opportunity for small business owners to find and engage with potential customers. While selling products through Facebook has always been a challenge, Wishpond has recently launched an Ecommerce solution that could give business owners a full retail presence on Facebook.

Wishpond is a local shopping platform that helps online shoppers find products from businesses that are located near them. Wishpond.com is one of the largest local shopping services with over 12 million products listed via it's 1700+ retailers. Wishpond’s RetailConnect platform enables merchants to import and publish their product inventory on social platforms like Facebook, in search engines and even on mobile devices, all in an easy to use interface.

Benefits Of Retail Connect

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  • Fast and easy setup
  • Launch an Ecommerce store in a day
  • No contracts
  • Import your product feed from your website, Ebay, Google, Shopfiy, Retails Pro, Quickbooks or even a CVS file
  • Products and prices are automatically updated and synced to match your inventory and pricing
  • Detailed analytics such as where your fans are located, gender & age distribution and what they like

How It Works

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Upon singing up, retailers will receive instructions on how to install the Wishpond plugin. Once installed, the plugin will automatically “push” your product inventory data to Wishpond and will keep product levels and pricing in sync. According to the website, you can usually have your Facebook Ecommerce page up and running in a day and will not need any technical knowledge to add your product feed.
Pricing
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As you can see, Wishpond offers a free 30 day trial, with pricing plans starting at $15 a month if you will be uploading 100 or less products and have a single location. At this price point, it may be well worth it considering how easy it is to set up is and that it automatically syncs your product feed, saving you the headaches of having to constantly update your product pricing and inventory levels.
While there a few other Ecommerce platforms integrating with Facebook, Wishpond is definatly worth considering. What are your thoughts on selling products through Facebook? Leave them in the comments below!

 

Google Gives Free Calling To US Military With Gmail

Google is offering free calling via it's Gmail service to members of the United States Military.  This offer will last through the end of 2011. Troops serving overseas will be able to use Gmail to call friends and family at home for free, provided they have a valid United States Military (.Mil) email address.

Two Steps To Enable Calling From Your Gmail Account

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Step 1: Add your .mil address to your Google Account:

  • Sign in on the Google Accounts homepage.
  • Click Edit next to ‘Email addresses.'
  • Add your .mil email in the ‘Add an additional email address' field.
  • Click Save. You will receive an email at your .mil address.
  • Open the verification email and click the verification link.

Step 2: Click the ‘Call phone' link in your chat roster and use the dialpad to make calls. You may be prompted to install the Voice & Video Chat plugin.

Calling through your Gmail account is very similar to Skype and also allows video calling if both parties are enabled. To learn more about this offer from check out the official Gmal Blog.

 

Google Apps For Small Business

****Update****  As of December, 2012, Google Apps will no longer offer a free version of Google Apps.  To use Google Apps, you will need to sign up for the Business (paid) version, which is currently $50 per user a year.  Still a good bargain by any standards.  If you have an existing free version of Google Apps, you can continue to use it as you are grandfathered in.

As a small business owner, trying to organize your business and yourself can be quite a task. With so many things to do and keep track of, keeping it all neat and organized can seem like an impossible task. Keeping paper records or storing everything on your computer is still a very valid option, but what if there was a free and easy way to organize everything? Google Apps is a suite of tools that is perfect for your small business, and best of all, it's free!

Google Apps For Small Business

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Google apps is free suite of products that is perfect for the small business owner. The free version allows up to ten user accounts and is made up of:

  • Gmail powered email account that uses your own domain but works exactly like Gmail
  • Google Calendar – Each user gets a Google calendar that has too many useful features to list here
  • Google docs – Cloud based document storage that let you create and share documents, spreadsheets and presentations
  • Google sites – Create your own custom intranet site or website for free. Very easy to use.

Key Features and Benefits:

  • Hosted entirely online, you can access all of the services from anywhere with an internet connection
  • Can be used with Outlook and offers integration with Microsoft Office with Google Cloud Connect
  • Add hundreds of web based business services with the Google Apps Marketplace
  • It's free for up to 10 users

Gmail

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Gmail is a web based email service that packs powerful features and allows you to customize your email service with many different applications and themes. Having a web based email service has many benefits:

  • Mobility – login and view emails from anywhere as long as you have an internet connection.
  • With over 7 Gigabytes for free (25 Gigs with the paid version), you may never have to delete an email again.
  • Send and receive emails using multiple email accounts such as gary @mydomain.com or gary @myotherdomain.com
  • There are dozens of great 3rd party applications to supercharge your email such as Boomerang and Wisestamp
  • It doesn't matter what computer you use, everything is hosted online

Google Calendar

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Google calender is an excellent tool for small business. Google calendar allows you to share, invite or take control of other team member calenders. You can also create multiple calendars for different activities such as a payroll calendar and a marketing calendar, all easilly color coded and organized. Google calender has the following features:

  • Integrates perfectly with your Gmail account. You can create calendar events from any email in your inbox
  • You can receive SMS messages as a reminder ofr events, when someone invites you to an event or if someone makes a change to a calendar that you share
  • Mobile phone sync – you can sync your phone's calender with Google's calender on your Android, Blackberry, Windows or iPhone device.
  • You can create and publish calendars on your website or intranet
  • Easily share your calendar with others so everyone is always on the same page

Google Docs

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Google Docs is Google's own suite of productivity tools. Think of it like Microsoft Office, but free and hosted entirely online. While it is not perfectly compatible with Microsoft Office, Google is constantly improving on it, making it a very serious option if you are looking for a free suite of productivity tools. If you are a serious Microsoft Office user, Google offers a paid plugin called Cloud Connect that gives you all of the great Google Docs features for your Microsoft Office documents. Some key features are:

  • Share and collaborate with team members on documents – no need to email documents back and forth, create a single document and let everyone work on it as a team
  • Security – You can decide who can view or edit your documents.
  • Revision control – Every time a document is edited a new version is created. You can go back and view what has changed
  • Real time collaboration – Multiple people can access and edit a document, allowing everyone to see changes in real time
  • Create custom forms that you can embed in an email or on your website, having the collected data automatically imported into a Google Spreadsheet
  • Google Docs let's you work across multiple operating systems, so no worries if you use a PC at work but a Mac at home
  • Store all of your documents online for easy access. Store any documents like images, PDF's and Microsoft Office Documents

 

Google Sites

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Google sites is a very simple but feature packed site builder that allows you to construct an intranet for your business. You can build sites to host your operations manual, create a shared file cabinet or a human resources site where you can store employee files such as evaluations and any other documents related to that employee. Some of the key features are:

  • Quickly create intranet sites for your business using the easy to use drag and drop editor. No coding or HTML knowledge needed
  • Allow access to only your team members or allow certain customers or vendors to access it also. You decide on the level of access
  • If it is a private site, you can make it private so nobody can find it searching online. You can also password protect it
  • Access the site from anywhere there is an internet connection
  • Store and embed documents such as videos and power point presentations, a great way to create an online employee training site

Google Apps Marketplace

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Google Apps Marketplace is what really makes the Google Apps product stand out. The marketplaces offers hundreds of web-based applications that work seemlessly with your Google Apps account. Inside the marketplace you can find productivity, marketing and customer relalationship management (CRM) tools to help power your small business. Many big name companies such as Box.net, Weebly and Mailchimp can be found here. While many of the applications are a paid service, many of them are free. Some key features are:

  • Integrate dozens of productivity and marketing tools directly into your Google Apps account for seamless control over of all your services
  • Have a single sign in for every account in the marketplace, no more trying to remember dozens of passwords
  • Have all of your services located on a single dashboard with your Google Apps account
  • New companies are added to the marketplace each week. Check user reviews for each service and see what others are saying before you use a product

Get Started With Google Apps Today

So there you have it, a free and easy way to organize your small business. Google offers step by step instructions on how to transfer over from your old email service and there are also companies inside the marketplace that can make the switch for you for a fee. My recommendation is that unless you have alot of employees and a large amount of data to integrate, ask a friend or family member that is pretty knowledgable with online stuff as it really isnt that hard to do and like I said, Google gives pretty detailed instructions on how to set it up. If you have any questions about Google Apps feel free to contact me and i'll respond as soon as I can. Cheers!

 

Create A Free And Easy Business Website With Weebly

If you are a small business owner with a traditional brick and mortar retail store, having a website is a must. Even if you are an established business, you are missing out on a large segment of potential customers who essentially live and shop online. If you don't have a website, the thought of creating one or paying someone to create one may seem daunting. What if there was a easy (and free) way for you to get create a great looking website without having to know any kind of web design skills?

Introducing Weebly

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Weebly is an easy to use web building platform that allows “non-techhie” people to create a great looking website. Using a drag and drop interface, you can easilly add images, video, text and even custom HTML to your site. Some key features of Weebly:

  • Hosting is included for free
  • You can use a Weebly domain or use your own custom domain
  • Insert images and video from you computer or from services liike Flickr or Youtube
  • 100's of themes to create a custom feel for your website
  • You can easily add a blog to your website for free
  • Creating a website requires no experience, just some creativity

Using a Custom Domain

While you can use a Weebly domain to host your website for free, I strongly recommend that you use your own custom domain (yourbusinessname.com) to host your site as it makes you look more professional and is way to go if you want people to find your business while searching online. You can use a domain that you have previously purchased or you can purchase a domain directly from Weebly for about $25 a year. You can get it cheaper at a domain seller like Go Daddy, but for $25 bucks it may be easier to purchase it through Weebly.

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100's Of Designs To Choose From

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Weebly has 100's of theme designs that will let you create a custom feel for your website.

Add and Editing Images Is Easy

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Easilly import images from your computer or online from hosted sites such as Flickr. Once an image is uploaded, editing is a snap with the easy to use image editor.

Adding Multimedia Such As Video, Slideshows and Image Galleries is a Snap

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Adding a YouTube video is as simple as entering the URL of the video you want to disply

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Add a Google Map so your customers can easilly find you

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Lots of options for creating slideshows and image galleries

Easilly Add Pages To Your Site, Even A Blog!

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You can easilly add pages or a blog to your site with the click of a button. You can also determine if you would like to have a page hidden from the navigation bar or link an external website.

Additional Features

There are tons of additional features when building a website with Weebly such as:

  • E commerce features
  • Custom sign up forms
  • Embedding audio
  • Embedding documents

Some are of these features are free and some come with the paid version of Weebly which is currently priced at a reasonable $5 bucks a month. You can actually get it even cheaper if you pay in full or a one or two year plan. Weebly also occassionaly offers discount codes for new members.

Build Your Small Business Website Today

As you can see, building a website for your business does not have to be difficult. While you may not be able to create a website that is 100% the look and feel you dreamed of, you can create a really nice looking one that has all of the features you need. Best of all, it's free and you can create it yourself in a day or two. What more can you ask for?
If even this sounds like it may be a bit too much for you, the least you can do is a create a Google Places page for your business, which will take just a few minutes. There is no longer an excuse not to have a website for your business, go and get started with Weebly today!

 

Five Steps to Writing a Small Business Marketing Plan

When it comes to writing a marketing plan for your small business, even the most seasoned professionals often find themselves scratching their heads and not knowing where to start. Having worked on numerous collaborative projects, I’ve gained valuable experience and practice in putting together various types of marketing plans. Here I’ll break it down into five straightforward and manageable steps: 

Step One: Research, Research… and More Research!

Determining the most appropriate target market and price for your product or service are crucial decisions that will make or break your business.  Avoid making hasty assumptions when it comes to these (and other) choices and base them on solid research instead.  In other words, use numbers and facts from your market research to back up statements in your marketing plan. This will this save you time, money, and unnecessary frustration in the long-run. Although online data are plentiful and free, don’t limit yourself to only this type of research. Other great research methods include: observational, focus-group, survey, behavioural, ethnography, and experimental. Remember, good marketing research is scientific, creative, non-biased, examines data in the correct context, uses multiple methods, realizes the interdependence of models and data, and maintains a “healthy” scepticism.

Step Two: Organize your Research and Ideas into Sections

There is a wide range of marketing plan templates available online, and I encourage you to look at a few examples before determining how to organize your own marketing plan. Start off with the bare minimum (executive summary, description of your product or service, target market, competitors, distribution channels, marketing activities, marketing budget, potential marketing challenges, pricing strategy, and projections/long-term goals) and build from there. Remember that even though the executive summary is the first section of the marketing plan it should be written last. Try to keep it at no longer than one page and make it interesting in order to catch your reader’s attention and inspire them to read the rest of your marketing plan.

Step Three: Set Measurable Steps

Your marketing strategy should ideally be tangible and measurable (for example, to capture 10% of the market in one year); hence, you should aim to include monthly review, tracking and measurement, sales forecasts, expense budgets, and non-financial metrics for tracking your progress. It is also vital to match tasks to people on your team and hold them accountable for accomplishing what is necessary.

Step Four: Get Others Involved

Whatever the size of your organization, ask for feedback from all parts of your company (finance, manufacturing, personnel, supply and etc.). This step is particularly important because it takes all the departments of a business to make a marketing plan work. Co-workers from outside the marketing department can provide realistic input on what’s achievable and how your goals can be reached or modified. They can also provide new ideas for marketing opportunities which you may have overlooked. If you are currently a one-person company, it will be up to you to look at your marketing plan from the eyes of each function of your business. However, it might be a good idea to get a few trusted friends to look over your plan and provide some input. small business marketing plan

Step Five: Review and Revise Often

A marketing plan is typically written for one year. Conditions in the business environment change often; thus, it’s fundamental for your marketing plan to evolve over time. Certain assumptions will need to be modified and various new marketing opportunities may arise. Actions of competitors may also be influential in your decisions and revisions. You will also find that certain parts of your marketing plan will work better than others, so it’s important to make changes to parts of your strategy that you find are not giving you the desired results. Step three and five are undoubtedly linked: step five is essentially where you compare your actual results to your desired results using the metrics you outlined in step three. When writing your marketing plan it is a good idea to include a date at which you plan to review the document. The frequency you should be updating your plan is at least once a year.

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Writing a marketing plan is not as overwhelming as it seems. Remember to take it one step at a time, get the input of others, and review your plan often. I wish you the best of luck with your business endeavour!

Photo credit Zach Klein and Creator Apps

A Small Business Owners Guide To Twitter

For the small business owner, learning to use Twitter is akin to learning a new language.  What's a Hashtag or a Re-Tweet?  Although Twitter may not be the best time investment for every small business owner, it can be a powerful marketing and customer relationship tool if used correctly.  Many people are using Twitter to voice their pleasure (and displeasure) for anything and everything, maybe even your business.  Twitter is definatly a large investment of your time so even if your decide not to use Twitter for your business, you should at least monitor Twitter to see if people are talking about you and your business.

Instead of writing a tutorial on how to use Twitter, the folks over at Twiends.com created an awesome, easy to understand infographic on using Twitter that will give you a great visual learning experience

how small businesses can use twitter

A Six Step Hiring Process That Works

Peter Drucker small businessFor a small business owner, the hiring process can be an overwhelming experience. Having to sort through dozens of resumes (that all look the same), call/email prospective candidates and conduct face to face interviews is a long and painfully slow process, but it's one that can't be rushed.

We all know how important it is to hire great people, and we also know that our employees are the face of our business and they can literally make or break it. So why do we hate the hiring process so much? For one, many small business owners do not have prior experience hiring and managing others, secondly, it forces us to slow down for a long and tedious process when we are used to a go go workday.

The hiring process is vitally important to your business and you need to give it the attention it needs. If you have a plan and system in place prior to starting the hiring process, it can help you stay on track and to stay focused at a time when it's easy to get “warm body syndrome”. Below is the hiring process that I use. Each step is a system of “weeding out” potential candidates until we have a clear winner.

 

1- Have a plan. Before you start looking for a new employee, know exactly what you want. What character traits are you looking for? What skills will be required (which ones are you willing to train)? Will they need to work evenings or weekends? It's better to know that you are looking for “a college student to work weekends that has unlimited enthusiasm, a great attitude and has previous customer service experience” then “someone to work weekends”. Once you have created a profile for your new employee, you can use it as your guide and to avoid getting sidetracked. When posting your job ad, be very specific on what you are looking for. If you need weekend employees, stress that in the job ad. You will receive less, but more qualified candidates.

2- Ask for something specific in your job posting. I always ask for a detailed cover letter explaining why you would be a good fit for the position posted. I also make it clear that resumes without this will not be considered. Usually about a third of the resumes submitted do not have any cover letter and another third have a generic cover letter without mentioning the position they are applying for or any mention of the business. This step alone weeks out two thirds of all applicants for me. If an applicant can't follow instructions and doesn't take the time to customize their resume for your business, what kind of quality work do you think you would get from them as an employee? I also make it painstakingly clear what I am looking for in a candidate and what the position will entail.

3- Make a phone call. After sorting out the remaining resumes, I select the ones that look most promising and give them a call. A lot of people like to email candidates at this point to have them answer some questions before scheduling a phone or face to face interview. I like to call first because you can tell more about a person in ten seconds on the phone then any lengthy email questionnaire will ever tell you. The applicant may have submitted a great resume (possibly getting lots of help) but when you are having a one on one phone conversation, they have nobody else to make suggestions on what to say (like in an email questionnaire). Do they sound enthusiastic? Do they sound confidant? Do they speak clearly? By just asking a few questions and listening to them speak, you can get an idea if this is a person you can possibly see working for you. If they sound promising then you can invite them for a face to face interview.

4- In person interview. At this stage, any promising candidates will be asked to come down for a face to face interview. Usually only about 5% of applicants make it to this point. I won't go into detail about how to conduct the interview as that would an entirely new post, but below are some of the key things I look for from a candidate:

Are they on time? Are they late or are they really early? This could indicate they do not respect others time and/or are not very concerned with details. I usually just ask them and their answer will be a great indicator of their personality. (e.g.: “I was in the area and thought I’d just come in early”. (More concerned about their time than yours).
Do they have a positive attitude? Do they smile a lot? Did they say hi to any of the other employees? Are they prepared for the interview?
Did they do any research on the business? Can they articulate why they would be a great fit for the position?
Any applicants that have a successful interview will be asked to come back for a hands on trial.

5- Hands on trial. Applicants that have made it to this stage will spend a few hours (usually 1-2 hours) doing whatever it is they will be doing if they get hired. This is your opportunity (and theirs) to see them in action. I usually spend about 15 minutes beforehand going over what they will be doing and what I am looking for. Most people will say they can do something but it's another to see them actually do it. You may find that they may not be the best fit or they may come to that realization themselves after spending a few hours doing the actual work.

6- Get Feedback. After the trial run, the first thing I do is solicit feedback from the candidate. Is it what they thought it would be like? Sometimes you can pick up some hesitation and doubt when you speak to them after. The next thing I do is solicit feedback from the employees that worked with the candidate. Was the candidate friendly? Enthusiastic? Did they ask a lot of questions? Did they seem like they were interested in the work? Gather as much information as you can from every employee that worked with the candidate.

 

After going through these six steps, I then decide to either hire, not hire or have them come back for another interview if not 100% sure. Everyone that gets hired is under the condition that they are coming on for a 30 day paid trial run to make sure that they are a fit for us and that we are a fit for them. I review their progress every week and offer and solicit feedback to ensure things are moving along.

So that is the hiring process that I use. It does take some time to go through all of the steps but as you can see many candidates disqualify themselves during the initial steps, making my job of sorting through resumes easier. Like I said before, the hiring process can be a long and frustrating process but you need to maintain your standards and discipline throughout the process so you don't wind up with a “B” level employees when you are trying to create n “A” level business.

Three Places To Sell Your Products Online

*July 2012 Update: A Google announcement in May 2012 states that Google Merchant Center products feeds will now become part of Google Shopping and will be managed through your Google Adwords account.  This means that the previously free product feeds will no longer be free. You can read the announcement here.  Thanks Lori (in the comments below) for the update!

Selling your products online can give your local small business a reach far greater than your retail store would ever allow. You may see thousands of businesses, big and small with their own E-Commerce websites set up and you think, “That's where I need to be”. So you do the next logical thing, you set up (or pay someone) to set up an E-Commerce store on your website, upload all of your products, and wait for the orders to start pouring in. So what usually happens? Nothing. Very little visitors, little to no sales and an online catalog of products that now need to be maintained. Great, now what?

Selling your products online has many challenges

  • Their is tremendous competition in the online space and getting your products to stand out and be found is a challenge
  • Like most small business websites, you probably do not have the “Authority” that other, better optimized websites have
  • Selling online requires a knowledge of internet marketing. Many are easy to learn, but they do need to be learned

You Can Sell Your Products Anywhere

Selling your products online does not have to be a zero sum game. Just because you are selling products on your website, it does not mean you  cannot use other platforms to sell that same product. Think of it like this, you own a small retail store in your town that sells doggy apparel. You contact Walmart one day about your product and they agree to give you a very small amount of shelf space in their pet department. You are still selling the same products, but you now have a very big brother helping you move those doggy sweaters.

Places To Sell Your Products

Listed below are three options to consider for selling your products online. They can be used in addition to your own website and will give you an opportunity to cast a much wider net online and to help drive sales of your products. There are many other options available to sell online, especially in certian niches, but below is a great starting point. I did not go into much detail about each service in this article so i suggest you thoroughly research each of them before you start. It's also a good idea to start with one, and add additional services slowly as they all require some form of product maintenance.

 

Ebay Stores

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Allows you to quickly and easilly set up a customizable storefront on Ebay. Think of it like setting up a stand at an outlet mall or flea market, except that major retailers also have stands set up there. Some key features are:

  • You can have your store set up in a day, the website building tools are meant for “non-techy” people
  • Ebay provides tools to help manage your listings
  • You can promote sales and special offers on your Ebay store.
  • You can track sales, visitors and product pages views

Amazon

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Amazon lets you sell your products through their own website. Since Amazon is currently the largest online shopping site in the U.S.(according to Alexa.com), it's a great place to begin selling your products. Depending on your niche, there can be some stiff comepetition, but for the cost and marketing reach you gain it's still a very good option. Some key features are:

  • It's easy to upload your products
  • Amazon takes care of the entire shopping experience for your customer
  • You get notified when an order is placed. You can either ship it directly or pre-arrange for Amazon to ship for you
  • There are no listing fees or monthly charges. You pay a fee for each sale plus some smaller transaction charges

Google Merchant Center

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While Google Merchant Center does not allow you to directly sell products through a specific website, they do allow you to upload your product information so that customers can find you through Google Product Search. Google product search allows people to find products through a simple Google search. Some key features are:

  • It's free to upload your products, you just need to register with Google Merchant Center
  • Google is starting to mix in Product Search results with regular search results
  • It can can drive traffic directly back to your website

Get Started Today

As you can see, there are many different ways to sell your products online apart from your own website. All of the above companies allow the small business owner a great opportunity to expand their reach on the internet. If you do try out one of these services or have any questions, i'd love to hear about it. Leave a comment below!

 

Hello Fax: Sign and Fax Documents Without Printing

 

Fax machines just do not want to go away. Even though technological advances have brought the world email, cloud based file sharing services and communication platforms such as Skype, many businesses still use their fax machines on a daily basis. If your business is trying to move towards a paperless office  but many of your customers or vendors are still relying on their trusty fax machine for communications, then what do you do? While there are several cloud based faxing options available, today we will be discussing a service called Hello Fax.

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HelloFax is a easy to use web service that lets you fax a document to any fax number in the US. After signing up and activating your account via an email verification, you are ready to start faxing. You then upload your document and enter the fax number of the recipient. You can also enter the email address of the recipient in case you want to email the document through HelloFax.

Signing the documents is also possible. You can specify a signature through your mouse or laptop’s touchpad. This signature can be used on the documents you fax.

Add Your Signature A Mouse or Upload It From Your Computer Or Smartphone

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Hello Fax offers some great features like:

  • Edit & Sign Documents on HelloFax without having to print the document
  • You do not need a printer, scanner or fax. No software to install.
  • It's an easy to use web based service allowing you to send a fax from anywhere
  • Fax documents to a fax machine or email
  • You can try your first five faxes free, earning more if you refer a friend
  • No Contract, pay month to month and stop anytime

Sending A Fax Is Simple

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1- Add the email or fax # you would like to send the document to
2- Upload your document

Add Your Signature

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You can use a mouse or laptop's touchpad to write your signature or upload it as an image file. The drag and drop interface makes it easy to move your signature to the appropriate spot on the document.

Send and Your Done!

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It's that easy! Finally there is a simple way to bridge the gap between fax machines and modern technology. The best part about Hello Fax is the ability to sign and send documents without having to print them out and manually sign them. For a person who does not own a fax machine, it definatly beats trying to find the local Kinkos to send documents.Give Hello Fax a try, it's free for your first five faxes and can potentially save you alot of time if you frequently have to sign and fax documents for your business.

*Update: Hello Fax has announced that they will integrate directly with Google Drive, allowing you to fax directly from Google Drive.  Sweet!

 

Google Adwords Express, An Easy Way To Market Your Business Online

If you are a small business owner looking to do some local advertising, Google has launched a new program called Google Adwords Express.  While Adwords has been around a quite some  time and small business owners have always had access to it, it can be  somewhat confusing to setup if you are new to online marketing.

Realizing that many small business owners were simply avoiding using Adwords entirely, Google set up a fast and simple program to get small business owners an online advertising presence with very little work.

Some of the benefits of Adwords Express are:

  • Your campaign will be set up and managed automatically by Google, automating most of the work for you.
  • You can start serving ads to potential customers immediatly.
  • You do not need a website, you can drive customers to your Google Places page.
  • You can set your monthly budget and change it whenever you need to.
  • Google will automatically serve ads only to your local market, so you can be sure that people who click on your ads are truly potential customers

Google Adwords Express is a really simple and fast way to start advertising online for your business.  While Adwords Express does not have the full feature list that the regular Adwords version does, small businesses new to online marketing will not need these features until they become more experienced with Adwords.  You can make the switch from Adwords Express to the full version of Adwords at anytime.

Start Your Online Advertising Campaign Today

With online marketing being so important to any small business, Google's Adwords Express provides little excuse not to start an online marketing campaign today.  Make it a point to check it out, you can start driving new customers to your business today.